Agency News
SHARP Expands Product Portfolio with the Launch of Concept Design PureFit Series Air Purifiers and Made-in-India Semi-Automatic Washing Machines and Refrigerators
New Delhi, October 29, 2024 – SHARP Business Systems (India) Pvt. Ltd, a wholly owned Indian subsidiary of SHARP Corporation Japan, renowned globally for its cutting-edge technology products and solutions, has launched its advanced PureFit series of air purifiers in India – The PureFit FX-S120, PureFit FP-S42M-L and PureFit FP-S40M-T/W. Designed to bring cutting-edge filtration technology to Indian homes, these air purifiers combine elegant aesthetics with leading-edge filtration technology, ensuring better air quality, protection against harmful pollutants and elevating both the ambiance and air quality of any living space.
Each air purifier in the PureFit series is equipped with SHARP’s Plasmacluster technology, leveraging a combination of positive and negative ions to neutralise airborne contaminants, allergens, and odours. They also feature Coanda Airflow Technology, providing even air distribution across every corner of the room to give an uniform AQI level. The FX-S120 comes with an Electrostatic HEPA Filter that captures 99% of particles as small as 0.02 microns, along with an Activated Carbon Filter that absorbs household odours.
The FX-S120 and FP-S42M-L air purifiers also have AIoT capabilities that allow it to be controlled remotely via mobile devices, with smart sensors that monitor air quality, humidity, humidity, light and temperature. These purifiers offer six operational modes to suit user needs and can operate in Quiet Mode during sleep hours for maximum comfort and protection.
Reinforcing its commitment to the ‘Make in India’ initiative, SHARP has also unveiled its PureWave series of semi-automatic washing machines – PureWave, PureWave Plus, and PureWave Ultra. Each model is crafted to suit a range of personal styles and preferences, bringing advanced functionality and a fresh aesthetic to Indian homes. The PureWave series features Japan’s 7 Shield technology for robust durability, Quadroniq Pulsators for deep, thorough cleaning, HydroBlast technology to tackle tough stains, and Wave Dry Ring technology for efficient drying. These washing machines are designed with user-friendly details like Toughened Glass, a Soft-Close Lid, and the Hydro Shield Panel, combining safety with sleek design.
As part of Make in India initiative, SHARP has also introduced a line of Single Door and Double Door refrigerators, that integrates stylish design with modern technology. These refrigerators feature Toughened Glass Shelves, Stabiliser Free Operation. Both the washing machines and refrigerators range come with Japan’s 7 Shields protection technology.
Expressing his excitement about the new launches, Mr Osamu Narita, Managing Director, SHARP Business Systems India Private Limited, stated “We are committed towards our ‘Make in India’ plans and are really happy to launch the range of air purifiers and new semi-automatic washing machines and refrigerators, where we blend it with advanced technology from Japan to offer our customers the products that brings convenience to their daily lives. We will continue to focus on manufacturing in India and keep on surprising our customers with stylish designs and best technology that reflects their lifestyle and let them lead simply better lives. Next year our focus will also increase in health and well-being as Sharp India completes 25 years in India. ”
Mr Mimoh Jain, Vice President, SHARP Appliances Division, said, “At SHARP, we never stop innovating and providing solutions that meet the changing demands of contemporary homes. The PureFit series of Air Purifiers and our new range of washing machines and refrigerators reflect our commitment to enhancing lifestyle, convenience, and overall well-being of Indian consumers. We are also extending our range in water purifiers focus in health with our Pure Sip series of RO + UV and sippers with Nanoflux cartridge and internationally proven UFM technology.”
In celebration of the festive season, SHARP is offering exclusive rewards for customers purchasing any SHARP product. Each purchase will include an assured gift from the Kitchen Appliances section, such as Hand Mixer, Stand Mixer, Kettle, Sanitizer, or Water Bottle. Additionally, under Mega Reward promotion, 15 lucky winners will receive a Gold voucher worth ₹10,000 each. The Bumper Reward will grant two lucky couples round-trip flight tickets to Bali.
Features and Specifications of Air Purifiers:
PureFit series feature Plasmacluster technology, which is a proprietary air purification system developed by Sharp Corporation and utilises a combination of positive and negative ions to neutralise airborne contaminants, allergens, and odours from sources like pets, cooking, or smoke.
Coanda Airflow Technology ensures even air circulation to all corners of the room; Triple Filtration System (Electrostatic HEPA, Activated Carbon, and Fine Mesh Pre-Filters) ensures protection from dust, odours, and airborne particles; through AIoT Connectivity, the user can operate the device remotely via a mobile app, managing up to 30 units;
Quiet Mode ensures Silent operation during sleep hours, offering restful nights; Multiple Smart Sensors aid in monitoring and adjusting based on room conditions, including light, odour, humidity, temperature, and PM2.5 levels.
Price and Availability:
The PureFit series of air purifiers and Semi-Automatic and Refrigerators are available in all leading electronics stores and e-commerce portals. FX-S120 is available at an introductory price of Rs.51,999/-, The FP-S42M-L is available at Rs.24,990/- and FP-S40M-L is available at Rs.19,990/-.
Semi-Automatic Washing Machine series starts from Rs.9,500/- and Refrigerator series starts from Rs.14,990/-.
To learn more about these new products or to find a local dealer, please visit https://in.sharp/
Agency News
Day 3 of ‘Kaveri Meets Ganga’: A spellbinding evening of cultural heritage and artistic brilliance
New Delhi, 5th November 2024 – The Ministry of Culture’s Amrit Parampara series continued its captivating journey on the third day of the ‘Kaveri Meets Ganga’ festival. Held at Kartavya Path and CCRT Dwarka in Delhi,the event offered a powerful celebration of India’s cultural diversity, highlighting traditional and folk arts in the spirit of Ek Bharat Shreshtha Bharat. Sh. Gajendra Singh Shekhawat, Minister of Culture and Tourism, graced the event with his presence at Kartavya Path. At CCRT, Sh. Suresh Gopi, Minister of State for Tourism & Petroleum and Natural Gas, honored the gathering with his esteemed presence. Audiences were treated to mesmerizing performances that brought alive the essence of unity in diversity.
This festival series, jointly organized by the Ministry’s autonomous institutions—Sangeet NatakAkademi, Kalakshetra, and CCRT—brings together the best of South Indian music and dance to North India, while also celebrating artistic traditions from the North. The ‘Kaveri Meets Ganga’ program, held from 2nd to 5th November 2024, draws inspiration from Chennai’s reveredMargazhiFestival,reflecting the diversity of Indian culture through a tribute to its traditional and folk arts.
The Ministry of Culture is honored to present this series with a focus on reviving traditional art forms, particularly those that are fading. Through the innovative use of immersive technology and modern presentation, Amrit Parampara seeks to create memorable experiences that celebrate India’s artistic heritage and embody Sardar Patel’s vision of unity in diversity. The two-year commemoration of Sardar Patel’s 150th birth anniversary adds a layer of national pride to the celebrations, connecting his legacy with the festival’s message of unity.
The third day of the festival continued the celebration with a remarkable lineup of performances, each one a testament to the richness of India’s cultural traditions.
At Kartavya Path, the evening began at 5:30 pm with a dynamic Panchavadyam performance, embodying the vibrant musical traditions of Kerala. This was followed by an entrancing Hindustani flute performance by Rakesh Chaurasia from Maharashtra at 6:00 pm, whose melodies evoked the deep cultural roots of the art form. The rhythm of the evening grew with a stirring violin recital by Kumaresh Rajagopalan from Karnataka at 7:00 pm, whose performance captivated the audience with its emotional depth and technical finesse. The evening concluded with an enchanting Kathak dance performance by Kathak Kendra and the traditional Dance Ensemble from Team Soch (Delhi) at 8:00 pm, which seamlessly blended grace and storytelling, leaving a lasting impression on all attendees.
Simultaneously, at CCRT Dwarka, the evening commenced at 6:00 pm with a soulful vocal performance by Sudha Raghuraman from Delhi, who brought the audience into a tranquil and reflective space with her mastery of Indian traditional music. This was followed at 7:00 pm by a spellbinding Hindustani vocal recital by JayateerthMevundifrom Karnataka, whose powerful voice resonated with the rich heritage of Hindustani classical music. The performances at CCRT culminated with a vibrant folk presentation by PerumanoorNerarivu from Kerala at 7:30 pm, infusing the atmosphere with the irresistible energy of Kerala’s folk traditions.
Amrit Parampara continues to provide audiences from Delhi with a unique opportunity to immerse themselves in India’s diverse cultural landscape. By bringing together artists from across the country, the festival creates an environment of unity and mutual appreciation for India’s traditional arts. As the ‘Kaveri Meets Ganga’ festival will continue on its fourth and final day tomorrow, promising yet another enchanting evening of India’s artistic traditions, the audience can look forward to another unforgettable journey. Stay tuned for more updates.
Agency News
Master filmmaker Subhash Ghai honours Ace Hollywood Producer Ashok Amritraj with IIFTC Global Indian Cinema Icon Award
Mumbai, November 05, 2024—The 11th edition of the prestigious IIFTC Awards, Asia’s largest film tourism event, took place in Mumbai. Filmmakers and actors were honoured for their exceptional contributions to promoting global tourism through cinema. The awards continued the tradition of celebrating cinematic excellence that not only entertains audiences but also inspires them to explore new destinations and cultures. Harshad Bhagwat, Promoter of the IIFTC Awards, highlighted the importance of the event, saying “Cinema has the power to transcend borders, not only by telling stories but also by showcasing the beauty and culture of various destinations worldwide. Through their films, our awardees have turned the spotlight on these locations, creating a deep impact on global tourism. The 11th IIFTC Awards continue our mission to honour those who have significantly contributed to film tourism, making cinema a bridge between cultures and landscapes.”
Commenting on the occasion Subhash Ghai said “It is an honour to celebrate a visionary like Ashok Amritraj, whose contributions to global cinema have been instrumental in uniting audiences across cultures. Through his dedication and artistry, he has shown how powerful storytelling can transcend borders and inspire us all.” Upon receiving the award Ashok Amritraj mentioned “I am deeply grateful to receive this prestigious recognition from IIFTC and to stand among such extraordinary filmmakers who champion storytelling as a bridge between cultures. Cinema has an unparalleled ability to bring diverse destinations and experiences to audiences around the world, sparking curiosity and connection.”
These quotes highlight the collaborative spirit of cinema and tourism, honouring Ashok Amritraj’s global influence while celebrating the shared vision of IIFTC and its mission.
The International Indian Film Tourism Conclave (IIFTC) was held from October 23rd to 25th. It will bring together filmmakers and international tourism boards to foster collaboration between the two industries. Over 50 companies from more than 20 countries, including Azerbaijan, South Africa, the USA, Spain, and many more, participated, further solidifying the event’s standing as the leading platform for promoting film tourism.
This year’s awardees included prominent names from Indian cinema, recognised for their work in showcasing breathtaking destinations on the big screen:
1. IIFTC Tourism Impact Award for Cinematic Excellence – Web Series to ‘The Freelancer’ by Friday Storytellers
2. IIFTC Tourism Impact Award for Cinematic Excellence – Films
a. Tu Jhoothi Main Makkaar (Hindi) Luv Films, T-Series
b. Pathan (Hindi) by Yash Raj Films
c. WaltairVeerayya (Telugu) by Mythri Movie Makers
d. Baanadariyalli (Kannada) by Sri Vaare Talkies
e. Made in Caravan (Malayalam) by Badusha Productions
f. Spy (Telugu) by ED Entertainments
g. Kranti (Kannada) by Media House Studio
h. Chandramukhi 2 (Tamil) by Lyca Productions
i. AaroEkPrithibi (Bengali) by Eskay Movies
j. Ayisha (Malayalam) by Cross Border Cinema
k. Victoria – EkRahasya (Marathi) by Anand Pandit Motion Pictures
3. IIFTC Film Tourism Award for Outstanding Location – Azerbaijan
4. IIFTC Tourism Impact Award for Cultural Integration to Leo (Tamil) by Seven Screen Studio
5. IIFTC Special Awards
a. Outstanding Contribution (Hindi): Shoojit Sircar
b. Global Indian Cinematic Icon: Ashok Amritraj
The 11th IIFTC Awards once again celebrated the unique synergy between cinema and tourism, honouring filmmakers whose work has significantly influenced global travel through the art of storytelling.
Agency News
Fast-Tracking Digital Transformation in Incentive Management with Incentivate
Introduction: The Urgency for Digital Transformation in Incentive Management
Digital transformation has become essential for organizations striving to stay competitive. From streamlining workflows to making data-driven decisions, digital transformation can help companies maximize productivity and meet ever-evolving market demands. In sales incentive management, this transformation is critical as businesses look for ways to improve efficiency, reduce errors, and maintain compliance. Incentivate is leading this shift, offering an automated solution designed to revolutionize the way organizations manage and process incentives.
Challenges in Traditional Incentive Management
Traditional incentive management processes are often manual, labor-intensive, and prone to human error. These methods require hours of data entry, calculations, and cross-checking, which can lead to inefficiencies and mistakes. In addition to being slow and cumbersome, manual incentive management can create several serious challenges for companies.
One of the major issues is compliance. Many organizations struggle with ensuring their incentive processes are transparent, traceable, and compliant with regulations. Manual processes increase the risk of non-compliance, which can have severe financial and reputational consequences. Errors in calculations or incomplete documentation can lead to audit risks, making the organization vulnerable to penalties and scrutiny from regulators.
Compliance and Audit Risks
For companies in regulated industries like finance, compliance is critical. An error or oversight in incentive management can quickly become an audit risk. Regulators expect companies to maintain accurate records of all incentive calculations, allocations, and payments. Failure to meet these standards can expose companies to penalties, fines, and even legal action.
Recent cases have shown that regulators are taking compliance seriously. For instance, the Reserve Bank of India (RBI) recently imposed fines and suspensions on companies that failed to accurately report their statutory compliances, citing issues with transparency and documentation. Internationally as well, financial firms are coming under serious scrutiny for bonus and sales compensation payments. Companies must ensure their systems are reliable, transparent, and auditable to avoid such risks.
How Incentivate Supports Digital Transformation Goals
Incentivate is a powerful solution that helps companies overcome these challenges by digitizing and automating the entire incentive management process. With Incentivate, organizations can achieve the key goals of digital transformation: increased efficiency, reduced errors, and improved transparency.
Automation of Routine Processes
Incentivate automates many of the repetitive tasks involved in incentive management, such as data entry, calculations, and reporting. This reduces the burden on employees, allowing them to focus on higher-value tasks. Automation also minimizes the risk of human error, leading to more accurate and reliable outcomes.
Integration with Existing Systems
One of the major hurdles in digital transformation is integrating new solutions with existing systems. Incentivate is designed to work seamlessly with other enterprise tools, such as CRM, payroll, and ERP systems. This compatibility allows organizations to streamline their workflows and access data from various sources without duplication or manual intervention.
Real-Time Analytics and Reporting
Data-driven decision-making is a key aspect of digital transformation. Incentivate offers powerful analytics and reporting tools that provide real-time insights into incentive performance. This allows managers to make informed decisions quickly, adapting their strategies as needed to meet organizational goals.
Compliance and Security
Given the regulatory environment, Incentivate places a strong emphasis on compliance and security. The platform ensures all processes are documented and easily auditable, reducing the risk of regulatory issues. Incentivate’s security features protect sensitive data, ensuring the organization meets data privacy and protection standards.
The Competitive Edge: Fast Implementations and Minimal Downtime
One of Incentivate’s unique advantages is its quick implementation process. Unlike traditional systems that may take months to roll out, Incentivate can be implemented rapidly, with minimal disruption to business operations. This ensures that organizations can start seeing the benefits of digital transformation almost immediately.
Incentivate’s implementation process is streamlined and efficient, allowing companies to go live within a matter of weeks. The platform is highly configurable, enabling organizations to customize it according to their specific needs. Incentivate’s team provides hands-on support throughout the setup process, ensuring a smooth transition.
This fast implementation, combined with the platform’s intuitive design, minimizes downtime and allows employees to adapt quickly to the new system. By reducing the time and effort required for onboarding, Incentivate makes digital transformation accessible and achievable for organizations of all sizes.
The Road Ahead: How Incentivate is Innovating for the Future
Incentivate is committed to continuous improvement and innovation. The platform’s development team is always working on new features and enhancements to meet the changing needs of the industry. Future updates will focus on advanced AI-driven analytics, which will enable predictive insights and proactive decision-making.
In addition to AI, Incentivate plans to increase the platform’s configurability, giving organizations even greater control over their incentive processes. By staying ahead of industry trends and responding to client feedback, Incentivate aims to remain at the forefront of incentive management solutions.
Conclusion: Partnering for a Seamless Digital Transformation Journey
Incentivate is more than just an incentive management platform; it’s a partner in digital transformation. By automating processes, integrating with existing systems, and ensuring compliance, Incentivate helps organizations achieve their transformation goals with ease. As companies continue to navigate the challenges of a digital-first world, Incentivate is there to support them every step of the way.
For companies seeking a reliable, efficient solution to manage their incentives, Incentivate offers a clear path forward.
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