Agency News
Empowering 50,000+ Farmers – Nkosh Revolutionizes Agri-Business Value Chain In India – To Help Rural Farmers Sell At The Best Price & Connect Better
Kanpur, India – 16th October, 2024 – As Indian agriculture faces daunting challenges like climate change, market access, and declining soil health, Nutrikosh India Pvt Ltd (Nkosh), brainchild of agripreneurs, introduces its groundbreaking initiative.
Nutrikosh India Pvt. Ltd. incorporated on June 11, 2021, has swiftly established itself as a vanguard in the agritech sector.
Driven by the passion to solve the problems plaguing the agri-value chain, founders of Nkosh, Nutrikosh India Pvt. Ltd. have created a revolutionary “Phygital” (Physical + Digital) approach. Their focus on integrating modern technology with traditional farming practices aligns with findings from leading agricultural research bodies.
With over 50,000 farmers across six Indian states through a network of 20+ Krishi Saarthi Kendra centers and multiple Farmer Producer Organizations. Through this extensive network, Nkosh helps farmers to unite, pooling resources to achieve economies of scale.
By collectively marketing their produce, farmers can reach larger markets, increasing their income and ensuring fair compensation for their hard work, a dream long cherished by India’s ‘Anna-dataas’.
This innovative approach, born out of sleepless nights and a deep understanding of farmers’ struggles, has garnered significant recognition, including its selection as one of the Google App Scale Top 100 Startups, cementing its position as a leader in the agritech sector. Strategic partnerships include collaborations with the Ministry of Agriculture, participation in FIED IIM Kashipur’s prestigious acceleration cohort, involvement in the government-backed RKVY-Raftar program, incubated in CSJM university kanpur and a partnership with SIIC IIT Kanpur.
The company aims to expand its reach and impact by exploring new technologies, such as precision agriculture and artificial intelligence, to further enhance productivity and sustainability.
Rahul Saini, one of the Directors at Nkosh said, “Our vision at Nkosh is to build a future where every farmer is empowered with the knowledge, technology, and market access needed to thrive. We believe that by combining tradition with innovation, we can create a sustainable and prosperous agricultural ecosystem that uplifts not just farmers, but the entire nation.”
Building A Farmer-Centric, Profitable Agri-Tech Platform
Unlike many start-ups that rely heavily on external funding, Nkosh is bootstrapped and profitable, a rare feat in the agritech space. It is a farmer-centric, tech-driven platform that focuses on streamlining every step of the agricultural value chain, from production to market access.
NKosh facilitates farmers in selling their produce effectively. The platform connects farmers directly with buyers, ensuring fair pricing and efficient transactions. By streamlining the selling process, Nkosh empowers farmers to maximize their yields and access better market opportunities.
By eliminating intermediaries and providing transparent transactions, Nutrikosh India allows farmers to gain more control over their produce and profits.
- Multifaceted Challenges Addressed By Nkosh
The challenges faced by Indian farmers are multifaceted. With over 80% of farmers being smallholders, they often lack access to modern tools, reliable market information, and sustainable farming practices. The traditional model of agriculture, heavily reliant on outdated methods and inconsistent market access, has left many farmers struggling to maintain productivity and profitability.
Climate change leads to unpredictable weather patterns, declining soil fertility, and increasing water scarcity. Additionally, the lack of integration between production and market systems has left farmers vulnerable to market fluctuations, with limited access to fair pricing mechanisms said in a report by InvestIndia.
Digital agriculture is transforming the way farming is done in India. The Krishi Sarthi Kendras utilize digital tools and the Nkosh Farmer app which offers services in six regional languages to farmers, including consultations with agricultural experts and tools for commodity bidding. It also allows farmers to monitor their crops more effectively, sell produce, manage resources more efficiently, and make data-driven decisions that enhance productivity.
Initiatives like the National Agriculture Market (eNAM) and the government’s AgriStack are paving the way for a more integrated and transparent agricultural ecosystem, and Nkosh’s Kendras are already positioned to capitalize on these advancements.
- Phygital Integration And Key Services
Nkosh’s digital ecosystem provides a suite of services designed to empower farmers at every stage of the agricultural process. These include:
- 90-second NPK soil testing: Enabling farmers to quickly check soil nutrient levels for optimal fertilization. (Nitrogen, Phosphorus, Potassium)
- No Intermediaries: Nkosh prioritizes direct interactions between farmers and buyers.
- Bidding Facility: The platform offers a range of services, including buying and selling options, as well as a bidding facility to enhance market engagement.
- Comprehensive crop advisory: AI-based tools that predict adverse weather conditions and suggest corrective actions to protect crops.
- Marketplace for institutional buyers: Ensuring fair prices for high-quality produce through transparent, real-time transactions
- Ledger Access: The platform maintains comprehensive ledgers, allowing users to access and download their transaction records, or “bahikhata,” at any time.
Nkosh’s approach is grounded in its “Phygital” (Physical + Digital) strategy, which seamlessly combines traditional farming knowledge with cutting-edge technology. This integration is crucial for addressing the diverse challenges faced by Indian farmers.
The Phygital model allows Nkosh to deliver tailored solutions that cater to the unique needs of each farming community, from smallholders to large-scale agribusinesses.
Nkosh’s Krishi Sarthi Kendras are strategically positioned to reshape the Indian agriculture sector by:
- Promoting Digital Agriculture:
By leveraging technologies like AI, IoT, and big data, these centers enable farmers to monitor crop health, optimize resource use, and make data-driven decisions.
- Facilitating Access to Government Schemes:
The Kendras serve as a bridge between farmers and various government initiatives by helping and guiding them.
Tailored Solutions For Every Aspect Of Agriculture
For farmers, Nutrikosh India provides essential services like soil testing and crop health management, which utilize AI-driven insights to optimize soil fertility and protect crops from adverse weather conditions.
Institutional buyers benefit from Nkosh’s robust marketplace, which facilitates direct procurement from farmers, ensuring a steady supply of high-quality produce. The platform supports transparent transactions, detailed bookkeeping, and real-time updates.
For MSMEs, Nkosh provides an all-encompassing solution, offering market access, business advisory services, and financial support through microloans and credits. The platform facilitates direct procurement, ensuring a steady supply of quality produce while helping MSMEs maintain detailed bookkeeping and manage resources effectively
About Nutrikosh India:
Nutrikosh India Pvt Ltd is a leading agritech platform, founded on June 11, 2021, with a mission to revolutionize Indian agriculture by empowering farmers through technology and sustainable practices. The platform offers a full-stack, farmer-centric B2B solution that integrates physical and digital tools to enhance productivity, market access, and income stability for farmers. Nkosh’s innovative approach, including the establishment of Krishi Sarthi Kendras, addresses critical challenges in the agricultural value chain, from soil health to market linkages. Nkosh plans to completely transform the face of Indian agriculture and wish to positively impact the lives of the farmers.
Contact Information:
Ph- +91-7510001507
Email – info@nkosh.in
Media Contact:
Agency News
Hi Tech Universe Launches Real Estate and Forex Consultancy Services
Hi Tech Universe has launched its investment consultancy services. The company gives a fresh twist to both real estate and forex industries with expert advice, put into practice with the benefit of modern digital tools. For the investor, this consultancy makes the difference in complicated areas. It is transparent to the clients, empowering them while carefully examining the market sets it apart as a go-to name among both novice and professional investors who want steady profits in shifting financial tides. Through the client-centered approach, it has defined new ways to perceive and deal with property and currency investments.
Hi Tech Universe provides an all-inclusive range of investment opportunities in the real estate sector, from commercial to residential properties that have high growth potential. In-depth market research by the consultancy identifies the properties that fit the diversified goals of investors, such as those who are looking for both short-term returns and long-term stability. The emerging market trends are brought out to the clients to make proper decisions even when there is fluctuation. The focus here is on stability and potential growth, which gives the impression that the company values sustainable real estate options as something that could appeal to any seasoned investor or newcomer alike.
Within the forex section, Hi Tech Universe offers clients a very secure trading platform with access to up-to-date real-time information and risk management capabilities. This, in turn, enables clients to respond fast to any currency market shifts with more confidence, because they can rely on being given fresh, updated information and solid analytical insights. The company’s platform is efficient and economical, with minimal transaction fees and speedy processing times, allowing for maximum returns by maintaining control of transaction costs within the hands of the investor, thus emphasizing its stance on a competitive trading experience that is both customer-friendly and efficient in striking an opportunity balance.
It has incorporated education and transparency above all else that a regular consultancy might provide. They take clients through every aspect of their investment, thus arming them with every vital information to make sound decision-making. This is enhanced through webinars, tutorial sessions, and individual consultations with clients. Through all these, the company facilitates an atmosphere of transparency between the company and the client to understand the depth at which their financial decisions exist. Dedicated experts are there to help for the entire process by furnishing continuous support, cultivating trust and confidence among the investors, and emphasizing the intent of the company to provide power to the clients.
In embracing digital innovation, Hi Tech Universe uses developed technologies to make the clients’ experience easier. A virtual real estate tour easily lets the clients view such properties from anywhere and with greater accuracy. The simulated forex trading environment enables the client to experience the system without risk while gaining confidence in entering the real markets. The online tools offered by the company provide real-time data that enables the client to monitor the performance of his or her portfolio anywhere and at any given time. Indeed, it is a fusion of digital solutions reflecting commitment to a more modern and user-friendly approach to investment management.
Hi Tech Universe is client-centric. This is because the consultancy provides solutions that cater to unique financial goals and risk preferences that are different for every client, thus showing personalization in commitment. It caters to customized strategies as well as smooth onboarding and portfolio management for easy intuition. Focusing on independence in finances, it ensures that the stability of the client’s finance is achieved through diversified reliable investment options. This commitment to individualized service speaks to the role of Hi Tech Universe as a trusted partner in guiding clients toward their financial goals.
At Hi Tech Universe, innovation and results always come out in the process of redefining consulting on investment with a fierce focus on clients’ winning. It is always the solid source whenever you want your savings to build into real estate financial portfolios and generate enormous returns and also an excellent provider for forex wealth. From empowering, giving account, to having a defined strategy approach, Hi-Tech Universe positions itself as one of those essential allies and an excellent investor to secure such a person’s financial fate.
Agency News
The All-in-One Wellness Solution: How StuddMuffyn Life’s Multivitamins are Redefining Nutrition
Ludhiana, Punjab, India, November 09, 2024: The Indian wellness market is saturated with varied products, but a Punjab-based brand has been making a mark with its innovation and quality. Founded by the dynamic duo of Paras Tomar and Ankur Bhati, StuddMuffyn Life has skyrocketed to success, achieving a remarkable turnover of 300 crores in the previous year.
Paras, an actor and influencer-turned entrepreneur with expertise in skincare, and Ankur, a data-driven expert with sharp e-commerce insights, combined their unique strengths to create a brand that resonates with health-conscious consumers across the nation.
Central to the brand’s impressive product lineup is their game-changing multivitamin tablets, designed to boost energy and overall health. These carefully formulated supplements are not just another addition to your medicine cabinet – they’re a comprehensive solution to modern nutritional challenges.
Presenting The Multivitamin Marvel
The multivitamin tablets are meticulously crafted to provide the Recommended Daily Amount (RDA) of essential vitamins, ensuring your body receives optimal nutrition.
The benefits of this powerhouse supplement are far-reaching:
1. Holistic Health Boost: From promoting lustrous hair and radiant skin to increasing energy levels and maintaining a healthy metabolic rate, consumers often consider these multivitamins the best supplement for hair growth.
2. Immune Support: Packed with immunity boosters like Vitamins C, D, E, and Folic Acid, these tablets fortify your body’s natural defenses.
3. Bone and Muscle Health: Key ingredients support bone strength and aid in muscle building, making it an excellent choice for fitness enthusiasts.
4. Cognitive and Ocular Benefits: The formula includes components that boost brain and eye health, addressing often-overlooked aspects of overall wellness.
5. Enhanced Athletic Performance: For the sports-minded, these multivitamins can help elevate performance levels.
A Potent Blend of Nature and Science
StuddMuffyn Life’s multivitamin tablets boast an impressive array of ingredients, including essential minerals like Iron, Zinc, and Calcium, paired with a robust vitamin profile featuring Vitamins C, B complex, A, K, and D. But what truly sets this formula apart is its inclusion of powerful natural extracts:
– Boswellia and Turmeric for their anti-inflammatory properties
– Ginseng for energy and stress relief
– Grape Seed and Pine Bark extracts, rich in antioxidants
– Ginkgo Biloba for cognitive support
– Garlic and Spirulina for their numerous health benefits
This thoughtful combination of vitamins, minerals, and herbal extracts create a synergistic effect, addressing multiple aspects of health in one convenient tablet.
With continuous growth and innovation, StuddMuffyn Life’s commitment to quality and effectiveness remains constant. With its multivitamin tablets leading the charge, the brand is not just selling supplements – it’s promoting a holistic approach to health and wellness that resonates with health-conscious individuals across India.
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Agency News
Industry leaders, including Nikhil Jathar, Krishna Pandya, Mayuresh Phadke & others, share insights on funding strategies and inclusive growth at the event
Nagpur, Maharashtra – November 2024 – The 7th edition of the Local Startup Meet (LSM) recently concluded in Nagpur, Maharashtra, organized by the Entrepreneurship Cell of IIT Kharagpur. The event successfully brought together a diverse group of entrepreneurs, CEOs, and startup founders to engage in meaningful discussions about the evolving startup ecosystem.
A key highlight of the meeting was the panel discussion titled “How Funding Choices Shape Company Culture and Values,” which featured contributions from several esteemed industry leaders. Among the panelists were:
Mr. Ashutosh Naik, Group CCO at Groww
Mr. Nikhil Jathar, Co-founder and CTO of AvanSaber
Mr. Krishna Pandya, Founder & CEO of V21 CAPITAL
Mr. Mayuresh Phadke, Co-founder at Lemma Technologies
Mr. Kush Mehrotra, Vice President at MapMyIndia
The panelists shared valuable perspectives on the critical role that funding sources play in shaping a company’s culture and long-term objectives.
Key Insights from the Panel Discussion:
Impact of Funding Sources: Panelists explored how different types of investors, such as venture capitalists and impact investors, influence a company’s priorities, whether it be growth and profitability or social and environmental impact.
Values Alignment: Emphasis was placed on the importance of aligning a startup’s values with those of its investors to maintain a cohesive and motivated organizational culture.
Inclusive Growth: Strategies for fostering diversity and creating equitable opportunities within startups were discussed, highlighting the significance of inclusive growth in building sustainable businesses.
In addition to the discussion, the panelists played a pivotal role in evaluating and providing feedback to participating startups. They assessed funding eligibility, offered strategic suggestions, and recommended improvements to help startups refine their business models and growth strategies. This interactive judging session provided entrepreneurs with actionable insights to enhance their ventures and align them with best practices in the industry.
Reflecting on the event, Mr. Nikhil Jathar shared, “It was inspiring to see passionate entrepreneurs building sustainable, value-driven businesses. Aligning culture with growth strategies is essential for long-term success.”
Vinay Raut, Shivraj Gulve, and Khush Duggar, a few event organizers, remarked, “The participation of experienced leaders added immense value to our discussions. Their real-world experiences gave our attendees actionable insights to navigate the complexities of building and scaling their startups.”
The Local Startup Meet 2024 also featured interactive sessions and networking opportunities, allowing entrepreneurs to connect with potential mentors, investors, and peers. Organizers expressed their gratitude to all speakers and participants for making the event a success.
About Local Startup Meet (LSM)
The Local Startup Meet is an annual event organized by the Entrepreneurship Cell of IIT Kharagpur, aimed at fostering a vibrant startup community by facilitating knowledge exchange, networking, and collaboration among entrepreneurs, industry leaders, and aspiring startup founders.
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